Updated April 16, 2026
By Lyle Daly Fact-checked by Frank Bass
Key Points
- Hilton’s global expansion includes 520,500 new rooms, boosting investor growth prospects.
- Texas Roadhouse shows resilience with a 9.4% revenue increase despite industry costs.
- Marriott leads hospitality with 1.7 million rooms and significant loyalty program membership.
Hospitality stocks give investors exposure to how people spend on travel, lodging, and dining. The sector includes steady, brand-heavy hotel operators and higher-growth names that benefit most when the economy is strong.
If you’re looking for hospitality stocks, here are five worth a look, followed by how to invest in them and the benefits and risks.
5 top hospitality stocks for 2026
The hospitality market is steadily growing and was estimated to be worth $5.5 trillion in 2025. Here are five top hospitality stocks:
| Hilton Worldwide (NYSE:HLT) | $78.2 billion | 0.18% | Hotels, Restaurants and Leisure |
| Texas Roadhouse (NASDAQ:TXRH) | $10.9 billion | 1.69% | Hotels, Restaurants and Leisure |
| Hyatt Hotels (NYSE:H) | $16.2 billion | 0.35% | Hotels, Restaurants and Leisure |
| Wyndham Hotels & Resorts (NYSE:WH) | $6.7 billion | 1.86% | Hotels, Restaurants and Leisure |
| Marriott International (NASDAQ:MAR) | $100.1 billion | 0.71% | Hotels, Restaurants and Leisure |
Data as of Apr 19, 2026. Showing 5 of 5 tickers.
1. Hilton Worldwide
HLT
NYSE: HLT
Hilton Worldwide
Today’s Change
(3.34%) $11.04
Current Price
$341.42
HLT
Key Data Points
Market Cap
$78B
Day’s Range
$334.50 – $344.74
52wk Range
$201.15 – $344.75
Volume
95K
Avg Vol
1.9M
Gross Margin
26.73%
Dividend Yield
0.18%
With more than 9,000 properties worldwide, Hilton (HLT +3.34%) is one of the world’s largest hotel companies. Its diverse portfolio includes several midscale and premium properties, as well as its luxury Waldorf Astoria and Conrad Hotels brands. It also boasts a loyalty program, Hilton Honors, with more than 235 million members.
Hilton prioritizes growth, which is a positive sign for investors. It had a development pipeline of 520,500 rooms across 129 countries and territories at the end of 2025. That included 26 countries and territories where Hilton has no properties yet.
Hilton stock also outperformed both the S&P 500 index and the S&P Hotel index from 2021 through 2025. With its popular brands and loyalty program, the hotel giant is well-positioned for future growth.
2. Texas Roadhouse
NASDAQ: TXRH
Texas Roadhouse
Today’s Change
(3.26%) $5.21
Current Price
$165.16
Key Data Points
Market Cap
$11B
Day’s Range
$162.24 – $166.75
52wk Range
$156.00 – $199.99
Volume
43K
Avg Vol
1M
Gross Margin
12.42%
Dividend Yield
1.69%
Founded in 1993, Texas Roadhouse (TXRH +3.26%) is a casual dining favorite among families. The restaurant company and its franchises operate more than 800 locations. Most of its restaurants are in the U.S., but the company has also expanded internationally.
The restaurant industry is a challenging one, especially recently, with rising costs for food, labor, and insurance. Texas Roadhouse is one of the companies best-equipped to handle those challenges. It has an excellent leadership team, consistently high profit margins (6.9% as of December 2025), and it pays dividends to shareholders. In 2025, Texas Roadhouse increased revenue by 9.4% to $5.9 billion.
3. Hyatt Hotels
NYSE: H
Hyatt Hotels
Today’s Change
(5.12%) $8.40
Current Price
$172.48
Key Data Points
Market Cap
$16B
Day’s Range
$166.94 – $175.54
52wk Range
$102.93 – $180.53
Volume
1.1M
Avg Vol
885K
Gross Margin
13.93%
Dividend Yield
0.35%
Hyatt Hotels (H +5.12%) takes a different approach than hotel giants like Marriott and Hilton, which have massive portfolios of properties. The Hyatt portfolio comprises over 1,450 properties across more than 80 countries. Instead of focusing on quantity, Hyatt targets the upscale market, although it also offers some budget-friendly brands.
In 2025, Hyatt’s revenue ticked up 6.8% year over year to $7.1 billion. Occupancy rates over that same time frame increased 0.3% year over year to 71.7%, but rates in certain regions rose much more.
Hyatt occupancy increased by 3.2% in Greater China, 3.0% in the rest of Asia-Pacific, and 3.3% in the Middle East and Africa, demonstrating the success of the hotel’s international expansion.
4. Wyndham Hotels & Resorts
WH
NYSE: WH
Wyndham Hotels & Resorts
Today’s Change
(2.26%) $1.97
Current Price
$89.28
Key Data Points
Market Cap
$6.7B
Day’s Range
$88.13 – $90.18
52wk Range
$69.21 – $92.69
Volume
1.2M
Avg Vol
1.4M
Gross Margin
43.32%
Dividend Yield
1.86%
Wyndham Hotels & Resorts (WH +2.26%) is the world’s largest hotel franchisor, with more than 8,300 hotels serving about 138 million guests annually. Since it’s a franchisor, Wyndham doesn’t pay the upkeep or maintenance costs of its properties. Those costs fall on the franchise owners, who pay a licensing fee and ongoing royalties to use the hotel chain’s brands and systems.
This company’s development pipeline reached a record 259,000 rooms as of Dec. 31, 2025. Revenue for 2025 was $1.4 billion, about the same as in 2024. While Wyndham’s top line may not have changed much, its room openings and substantial development pipeline have it well-positioned for the future.
5. Marriott International
NASDAQ: MAR
Marriott International
Today’s Change
(4.33%) $15.68
Current Price
$378.10
Key Data Points
Market Cap
$100B
Day’s Range
$369.00 – $379.55
52wk Range
$212.53 – $379.56
Volume
73K
Avg Vol
1.6M
Gross Margin
19.49%
Dividend Yield
0.71%
Marriott International (MAR +4.33%) is the world’s largest hotel chain, boasting over 9,800 properties with more than 1.7 million rooms. Its luxury brands include The Ritz-Carlton, St. Regis, and JW Marriott Hotels, and it also offers more budget-friendly brands, such as Courtyard and Fairfield.
Even as the biggest hotel chain, Marriott is still growing. It has a development pipeline of 4,100 properties with almost 610,000 rooms at the end of 2025. Revenue that year grew 4% to $26.2 billion, and net income grew 10% to $2.6 billion.
If you’re looking for a resilient hospitality investment, Marriott is a good choice due to its size and market position. It also boasts the world’s largest loyalty program, with more than 270 million members, which helps drive repeat business.
How to buy hospitality stocks
- Open your brokerage account: Log in to your brokerage account where you handle your investments. If you don’t have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
- Search for the hospitality stock: Enter the ticker into the search bar to bring up the stock’s trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you’re willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Benefits and risks of investing in hospitality stocks
Benefits:
- Growth potential: Hospitality stocks often outperform when the economy is strong, because consumers have more disposable income to spend on trips.
- International diversification: Many hospitality companies operate globally, providing shareholders with some exposure to international markets.
- Passive income via dividends: If you’re looking for dividend stocks to buy and hold, plenty of hospitality companies pay above-average dividends.
Risks:
- Vulnerable to economic downturns: Since hospitality companies are cyclical businesses, their earnings can plummet during downturns and recessions, when consumers cut back on discretionary spending.
- Low profit margins: Hospitality companies typically face substantial fixed costs, which limit their ability to achieve high profit margins. For hotels, 10% is a healthy profit margin, and restaurants average 3% to 5%.
- Location dependence: The success of a hospitality business depends partly on its location. If tourism declines, that can have a significant impact on revenue.
The bottom line
The hospitality sector has its share of quality companies with good growth prospects. These companies have benefited from high travel demand, and many have adapted their businesses to improve margins, such as the hotel companies that now have asset-light franchise models.
However, margins still aren’t great in this market sector, and it can be challenging for established brands to meaningfully increase revenue. Even among the top hospitality stocks, most are delivering steady growth rather than massive earnings leaps.