Published March 13, 2026
Nigeria’s hospitality sector is entering a phase of rapid growth, driven by a combination of homegrown leadership and partnerships with global hotel brands. With over 3,700 new rooms projected to come online by 2029, investors and operators are turning to professional management models to scale operations efficiently while meeting evolving customer expectations.
The Chief Operating Officer at Valor Hospitality Partners Africa, Joep Schoof, said the industry has moved beyond post-pandemic recovery into a period of sustained expansion. “The conversation is no longer about untapped potential; it is about delivering meaningful, localised experiences that meet the expectations of the new African guest,” he said in an email to The PUNCH.
Schoof highlighted the role of third-party management models in de-risking hotel investments for Nigerian owners, who often rely on personal rather than institutional capital.
By partnering with companies like Valor, property owners gain access to global expertise, operational systems, and technology without having to build them from scratch. This approach also allows hotels to align with major international brands such as Crowne Plaza, Hilton, and IHG while maintaining operational independence.
“The third-party model allows owners to focus on investment while management teams handle the complexities of daily operations,” Schoof explained. “It is a key factor in ensuring both efficiency and long-term asset value appreciation.”
Meeting the expectations of today’s traveller, whom Schoof refers to as the “New African Guest”, requires a blend of global standards and authentic local experiences. Valor’s “Whole World of Local” philosophy embeds operations within the culture, supply chain, and aesthetic of local communities, while also adapting international best practices to deliver a consistent, high-quality experience.
Schoof also emphasised the critical role of local hotel general managers in achieving this balance. “The GM acts as the driver of the guest experience,” he said. “They must understand the local community and culture deeply, translating global strategy into an authentic, on-the-ground experience that resonates with travellers.”
Justice has over three years experience spanning digital and print media. At The PUNCH, he currently covers the automobile sector with special interest in features and industry analysis.