Published May 29, 2026
By Matthew Hostetler, Chief Development Officer, Red Roof
Photo courtesy of Red Roof
MULTIPROPERTY OWNERSHIP REMAINS one of the most proven ways for hoteliers to increase profitability while strengthening long-term stability. Expanding from a single hotel to a portfolio is both a meaningful financial milestone and a strategic shift that creates new opportunities for diversification, scalability and resilience while creating efficiencies that can improve overall cost structures as portfolios grow.
With multiple properties, owners can balance demand across markets, reduce exposure to localized downturns and build a more predictable, sustainable business over time. In an industry shaped by shifting travel patterns and economic variability, that kind of flexibility matters. Just as importantly, multiunit ownership allows entrepreneurs to build equity in their business while expanding their operational expertise. When paired with the right brand partner, growth becomes more achievable and repeatable.
Building Momentum Through Multiunit Growth
For many owners, expanding their portfolio is a natural next step once a strong operational foundation is in place. As portfolios grow, owners also gain the ability to streamline operations across properties by centralizing functions such as staffing, purchasing and revenue management, thereby improving efficiency over time.
Priyank Patel, a Red Roof franchisee with hotels across multiple states, saw multiproperty ownership as a logical progression for his business. By aligning with a brand like Red Roof that emphasizes operational simplicity and consistency, he was able to scale with confidence.
“Having built experience with Red Roof over time, I’ve been able to replicate effective operational structures when taking on new properties, making each transition smoother and more predictable,” Patel said. “This combination of operational ease and collaborative leadership gave me the confidence to expand.”
Patel’s experience reflects a broader trend across the Red Roof system, where many owners are expanding beyond their first property. Red Roof’s franchisee-focused approach to doing business is designed to make such replication possible for those considering multiunit ownership. With the right systems, support and brand alignment, adding properties isn’t about starting over — it’s about building on what already works and creating a foundation for continued growth.
The Power of the Right Partner
Growth doesn’t happen in isolation. As owners expand portfolios, factors that matter most at scale, especially the strength of their brand partner, become even more important. Owners also can leverage their growing portfolios to improve purchasing efficiency and strengthen vendor relationships.
At Red Roof, franchisees benefit from a model designed for operational efficiency, consistency and accessibility across properties. From revenue management support to operations resources and open communication with leadership, owners have access to tools and insights that help them make informed decisions as they grow.
Scale also can foster a more collaborative dynamic between owners and their brand partners, ensuring that investments and priorities reflect the needs of a growing portfolio. Patel noted that Red Roof’s approach played a meaningful role in his expansion, particularly the accessibility of leadership and the brand’s willingness to invest in tools that improve owner performance — from property management systems like HotelKey to integrated payment solutions like FreedomPay.
This kind of partnership helps ensure that growth is possible and sustainable.
Expanding Opportunity Through RIDE
While some owners are scaling their portfolios, others are taking the first step toward ownership and programs like RIDE with Red Roof are designed to support that journey. RIDE helps reduce barriers to entry by connecting women and underserved owners in the industry with funding opportunities, industry relationships, and hands-on guidance from experienced hoteliers and brand partners. Through education and access, participants gain the confidence and clarity needed to move forward.
Franchisees like Sonali Agrawal have found that this support can make a meaningful difference when evaluating growth opportunities and planning next steps.
“Red Roof’s support and invaluable resources, including revenue management services and a dedicated operations team member, have been critical throughout my opening process and ongoing operations,” Agrawal said. “Red Roof has consistently demonstrated its value as a partner, making it an attractive choice for my future business expansion plans.”
At Red Roof, creating access to ownership and building a pathway toward long-term portfolio growth as owners gain experience and confidence is part of a broader commitment to strengthening the industry’s future.
Growing for the Long Term
As the hospitality landscape evolves, long-term growth depends on aligning with a partner that is investing in your future. For multiunit owners, that means choosing a brand that listens, adapts and prioritizes franchisee success. Open dialogue and a shared commitment to performance are essential components of that relationship.
For owners considering their next investment, the question isn’t whether to grow, it’s how to grow with the right partner. And for owners looking to expand their portfolios, the right partner supports growth and helps make it possible. Ultimately, success in multiunit ownership comes down to building a business that can scale with confidence over time. At Red Roof, that philosophy is rooted in our tagline, and our DNA: Genuine Relationships. Real Results.
To learn more about why owners are choosing to grow their portfolios with Red Roof, visit www.redrooffranchising.com.
Matthew Hostetler serves as the chief development officer at Red Roof. He brings extensive knowledge in hospitality and franchising to Red Roof and his role of expanding the brand through franchise development, operations support and branding. While at Red Roof, he was instrumental in creating RIDE with Red Roof, the industry’s broadest diversity and inclusion platform for supporting growth and business expansion for hotel owners and franchisees, along with the company’s Red Roof Inn and HomeTowne Studios dual-brand prototype. Before joining Red Roof, Hostetler was intimately involved in the relaunch of the Germany-based luxury real estate brand Engel & Völkers in the United States as Senior Vice President–Eastern Region. He also worked with Coldwell Banker Residential & Commercial Real Estate, leading the company’s expansion efforts in North America. Matt honed his skills in the hospitality industry with Wyndham Worldwide before joining the Red Roof team. He is a graduate of California University of Pennsylvania.
Matthew HostetlerPhoto courtesy of Red Roof