Published April 1, 2023
The First Group Hospitality and MIDROC Investment Group have signed a master agreement to develop and operate 10 properties across Ethiopia, with openings phased between 2026 and 2031.
The First Group Hospitality and MIDROC Investment Group have signed a master agreement to develop and operate 10 properties in Ethiopia. The agreement was formalized during the Future Hospitality Summit Africa in Nairobi.
The portfolio includes independent and Marriott-branded franchised hotels in Addis Ababa, Hawassa, Bahir Dar, Jimma, Langano, and Danbi. The hotels are expected to deliver approximately 1,140 keys, with openings phased between 2026 and 2031.
The agreement aligns with The First Group Hospitality’s strategy to expand its third-party and white-label management platform in Africa. For MIDROC Investment Group, the partnership supports the continued growth of its hospitality arm in Ethiopia.
The First Group Hospitality has recently launched Ciel Dubai Marina, Vignette Collection by IHG, and signed franchise agreements with Marriott International, Radisson Hotel Group, and IHG.