The Hospitality Industry Technology Exposition and Conference (HITEC®) is the world’s largest, longest-running hospitality technology event. Produced by HFTP®, HITEC gives attendees access to the latest hospitality technology, industry experts, essential education and the resources to find cost-effective ways to improve company bottom lines.
HITEC offers a variety of events and resources to amplify information in the hospitality technology space
Get Ready
HITEC
HITEC is THE global event for exploring the latest technology trends, best practices and market solutions in the hospitality industry. See you at HITEC North America 2026, June 15–18 in San Antonio, Texas USA.
The world’s largest showcase of hospitality technology
Thousands of industry experts and practitioners in attendance
Captivating headliners presenting big ideas from thought-leaders
A dynamic education program featuring 50+ sessions
Book a booth for HITEC 2026 in San Antonio. Act fast to reserve your prime space.
General booth sales are open now! Don’t miss your chance to exhibit at the world’s largest, longest-running hospitality technology exhibition. Ready to get started? Explore the 2026 exhibitor prospectus, view the interactive 2026 floor plan, then visit the sales portal to book your space today.Learn More
Spotlighting
HITEC By the Numbers
Don’t miss your chance to network, learn, engage and explore everything hospitality technology at HITEC.
50+
Sessions
370+
Exhibitors
5,900+
Attendees
52
Year History
HFTP Announces 2026 HITEC North America Advisory Council
Hospitality Financial and Technology Professionals (HFTP®), producer of HITEC, is pleased to announce the 2026 HITEC North America Advisory Council. This esteemed group of hospitality technology leaders will guide the educational planning and program…
October 30, 2025
HITEC Bytes
Exhibitor News
Dreamplace reached +10% direct bookings with metasearch campaigns on Cendyn DMP
Dreamplace Hotels achieved 10% growth in direct bookings and 28x ROAS using Cendyn’s platform for unified metasearch campaign management.
AI is rewiring how people choose hotels
Hotels can now influence AI-powered search results through Model Context Protocol technology, moving beyond basic OTA listings to showcase unique experiences and drive direct bookings.
How hotels can navigate sudden shifts in global travel demand
The article outlines six strategies for hotels to adapt to volatile travel patterns, including flexible policies, real-time pricing, and local market focus.
CHTA Announces Second Annual Direct Booking Summit, Caribbean
The May 2026 summit at Sandals Grande Antigua will focus on AI-driven marketing, conversion optimization, and reducing OTA dependency for Caribbean hotels.
March 24, 2026
TESTIMONIALS
What Others Have Said About HITEC
Explore the firsthand experiences and insights from industry professionals who’ve found value and inspiration at HITEC events. In their words, discover the impact of HITEC on the hospitality technology landscape.
From brands ranging from the new to the established, we were treated to an exciting showcase that underscored the appetite and urgency for the hospitality industry to digitalize to keep up with demand.Anthony Chow
The education sessions were of excellent quality, providing valuable insights and knowledge. A great mix of subjects that are today’s trends (#generativeai #cloudcomputing, #contactless, #web3 … ) with discussion about practical use cases and problem solving. Well done and good luck for all the brave and inspiring startups in the #E20X!Leonel Domingues
CTO & Co-Founder — Nonius
HITEC provided an exceptional platform for networking, learning, and showcasing groundbreaking solutions. I was inspired by insightful panel discussions and captivating keynote speeches that shed light on industry challenges and opportunities.Darko Bosancic
Commercial Director – Travel & Hospitality — Sciant
HITEC
Produced by Hospitality Financial and Technology Professionals (HFTP®), a global nonprofit hospitality association, HITEC gives attendees access to the latest hospitality technology, industry experts, essential education and the resources to find cost-effective ways to improve company bottom lines. This makes HITEC the largest non-profit show of its kind.